Having spent time working closely with our client at William Grant to create and refine a new Travel Retail Permanent Visibility toolkit for Monkey Shoulder, we were excited to get started with the roll out and to see our ideas come to life.

Monkey Shoulder is a blended malt whisky that was born to challenge convention and ‘change the way that people think about and drink Scotch’. With that in mind we wanted our designs to shake up the expected when it comes to Whisky, there is no reference to casks or heritage with this brand, we wanted to hero the bold orange color palette and graphic elements and create a display that would stand out on the shop floor.