The Jack Daniels toolkit is a great example of how our fundamental principles come to life and exist in everything we do.
1. The traveler always remained at the forefront and the activation was grounded in insight
2. Campaign KPI’s were set at the beginning so objectives could be tracked and monitored
3. Technology was only added address shopper barriers, offering more than just a gimmick.
4. Brand and operator sustainability pillars were considered in all mechanics resulting in more digital gifts.
5. Budget was considered when planning activation spaces and a tiered costs solution was provided.